Author: Karen

February 10, 2019 SEO

Beginner’s Guide To Using Meta Tags For SEO

Meta tags are something that’s often overlooked but are very valuable to both your SEO and clickthrough rate from organic search (the Google search results page) when done right. The two main types of meta tags that are considered most important to SEO are the Title Tag and Meta Name Descriptions, these are hidden in […]

January 21, 2019 Google AdWords

Why you should check your Search Terms Report in Google Ads

Google Ads provides you with valuable data to aid your campaigns. By analysing the reports that Google Ads generates, you can learn a lot about the types of searches your ads are appearing on, how effective your ads are, and most importantly, whether your campaign is working or not. My favourite report when I am […]

November 6, 2018 Google My Business, SEO

Setting Up Google My Business with a hidden address

Having your own Google My Business can be a great asset. It can add an extra air of legitimacy to what you do, resulting in both people and Google taking your business seriously. The only issue is that Google My Business was primarily designed for businesses with a physical presence, but if you work from […]

February 1, 2018 Blogging, SEO

50 Ways To Generate Ideas For Your Business Blog

Business blogging is more important now than ever, and should really be something that is prioritised. It can help you become an expert in your industry, thereby building up your business reputation not only online but in the real world too. But brainstorming business blog topics can be a real chore and I know this […]

August 24, 2016 Social media

How To Deal With Facebook Haters On Your Business Page

These days, it’s almost impossible to run a business and not consider having some form of social media presence. Whether it’s Facebook, Instagram, Pinterest, Snapchat or Twitter, at least one of these is bound to be relevant for your business. More often than not Facebook is most people’s social media of choice, especially if they […]

June 9, 2016 SEO

Why Are Local Citations So Important

  Local citations are one of the most important things you can do when it comes to local SEO. Local SEO is when you try to rank for your keyword phrases with a geographical location as part of the keyword, for example, ‘plumber Sydney’ or ‘electrician Subiaco’. Trying to rank for your keyword with a […]

May 19, 2016 Blogging, SEO

How To Come Up With Blog Ideas That Generate Traffic

Sometimes getting inspired as a blogger isn’t as easy as putting on a pot of coffee and letting the ideas pour out of you and onto your content calendar. Don’t know what a content calendar is? Don’t worry, I’ll get you up to speed. Here are some ways to come up with blog ideas that […]